Brainwashed is
simply a rant on the conformity of the world. As many things before, it presents “layers” that, when conquered,
will lead to success. Seth Godin
poses the thought that we are all blessed with lizard brainstems, which, true
or not, posses us to hang our heads in defeat quite easily. They advise us to fail when given the
chance. This is coincidently
another layer… fail. Failing not
only encourages risks, it also tares down fear of failing. Apparently failing causes art. Which should be shipped. Shipping is the key to success over competitors. Being accessible and having
product is a huge step past your lizard brain.
These blogs are roughly what you make of them. There is no denying that full
participation in these blogs demanded one to inadvertently apply the concepts
we have learned in class. There is
no denying that nothing but experience and comfort with the subjects at hand
can come from these assignments.
While the intentions of these assignments are good, the broad nature of
the material detracts from intimacy with the projects. Seth Godin is not necessarily lying
with his layers. They just aren’t
a guarantee. It’s ironic
that the message he is trying to spread uses all the same mediums as those who
“brainwash”. His message is very
ant conformist, yet it intends to persuade. As largely ironic as it is, much like the blogs, if a full
commitment is made, the outcome will be largely good. Technically the experience gained from these blogs is a good
thing, however a more engaging, and focused medium would have been better. Strangely
enough, I feel that the creative process works well when approached from many
angles. Material created from the
Godin approach will be raw and new.
It may be highly praised but not highly marketable. If you follow a rigid creative process,
and walk proven paths with proven formulas again, you may have a highly
valuable product. Chances are it
wont be new, but art will be created nonetheless.
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